Bezirk Alsergrund

Branding for Vienna's ninth district, Alsergrund. 

Just like the Alsergrund district council, its new branding is modern, progressive and bold. I have developed a clear corporate design that shines in fresh colours and is also very versatile. The centrepiece of the new branding is the logo, which reinterprets the Alsergrund emblem. It combines the most important landmarks of the ninth district with a magpie, which refers to the origins of Alsergrund. 

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For district mayor Saya Ahmad, it was particularly important that all residents of the 9th district could identify with the new logo. The result is a contemporary visual identity that will accompany the Alsergrund district council from now on.

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Petra Holländer ©2023 
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