Branding, murals and print products for Kinder- und Jugendpsychiatrie St. Pölten (Child and Adolescent Psychiatric Clinic St. Pölten).
The branding is based on the idea of a knot, which symbolises problems that are solved through therapy. In the visual design of the branding, the knot dissolves into a line, which is used as a design element. Colourful lines run through the doctor's office as a mural or become friendly creatures that adorn the doors to the various rooms.
The client wanted a warm, inviting design that was friendly but not clichéd. It also had to appeal to children, teenagers and adults alike and meet their needs. The new branding and murals create a well-rounded overall image that gives the St. Pölten Child and Adolescent Psychiatric Clinic a professional appearance and creates a comfortable atmosphere for patients.
Task: Branding, Mural, Print
Client: Kinder- und Jugendpsychiatrie St. Pölten
Year: 2023
Mural photos: David Schermann
Website: Stefanie Wagner